The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …

Since an ever-increasing part of the population makes use of social media in their day-to-
day lives, social media data is being analysed in many different disciplines. The social …

As consumers increasingly engage in online brand communities, the demand of brand-
related activities (eg, finding relevant product information and sharing product information) …

A conceptual model based on the antecedents and consequences of online consumer
satisfaction has been proposed and empirically proved in this study. Data were collected …

Corporate social responsibility (CSR) significantly bolsters brand loyalty by demonstrating a
company's commitment to societal and environmental well‐being. This article investigates …

Evaluating Public Communication addresses the widely reported lack of rigorous outcome
and impact-oriented evaluation in advertising; public relations; corporate, government …

Recent developments in social media has transformed consumer-brand trust relationship
into consumer-consumer trust engagement where consumers make similar brand choices …

At present, as a new form of content dissemination, short video has gradually changed the
way people obtain information. As a result of meeting people's fragmented information …

With emergence of digital travel platforms, traveller online reviews have become a source of
rich information, which has a significant role in their perception of the services that …

This study investigates the relationship between corporate social responsibility (CSR) and
brand perception. It specifically examines how negative attitudes toward CSR activities and …