The teasing effect: An underappreciated benefit of creating and resolving an uncertainty

B Ruan, CK Hsee, ZY Lu - Journal of Marketing Research, 2018 - journals.sagepub.com
Seven studies covering diverse contexts show an underappreciated benefit of teasing in
information acquisition: first creating and then resolving an uncertainty can generate a net …

Gösterişçi, deneyimsel ve sembolik tüketim ölçeklerinin Türkçeye uyarlanması

C Gürbüz, ÖÇ Bozkurt - Pazarlama ve Pazarlama Araştırmaları …, 2022 - dergipark.org.tr
Bu çalışmanın amacı Chaudri, Mazumdar ve Ghoshal (2011) tarafından geliştirilen
Gösterişçi Tüketim ölçeği, Chen, Leask ve Phou (2016) tarafından geliştirilen Deneyimsel …

Profiles of Happy Consumers in a Developing Country, The Case of Ecuador

S Valdivieso, A Mideros - Journal of Happiness Studies, 2023 - Springer
The idea that not all types of consumption benefit well-being is not new. However, its recent
formalization within the framework of the behavioral and social sciences has led to a rapid …

[PDF][PDF] Can Social Media-Driven Trust and Customer Happiness with a Car Dealership Increase Brand Love?

M Hashem, CR Mafé, RC Pérez - 2024 - preprints.org
The purpose of this study is to analyse the drivers and outcomes of the brand love derived
from consumption experiences in the automobile retail sector. On the basis of the …

Tüketicilerin deneyimsel ve sembolik tüketim davranışlarının bazı demografik değişkenler açısından incelenmesi

C Gürbüz, ÖÇ Bozkurt - Bucak İşletme Fakültesi Dergisi, 2021 - dergipark.org.tr
Günümüzde tüketiciler satın alma kararlarını sadece rasyonel olarak almamakta, duygularını
ve farklı değişkenleri de bu sürece dâhil etmektedir. Tüketiciler ürünleri deneyimleyerek ya …

People adapt more slowly to social income changes than to temporal income changes.

X Li, CK Hsee, L Wang - Journal of Experimental Psychology …, 2021 - psycnet.apa.org
People hedonically adapt to most changes, but they adapt more slowly to some changes
than to others. This research examines hedonic adaptation to income changes, and asks …

Effects of Personal and Consumption Activities on Wellbeing

MJ Sirgy - The Psychology of Quality of Life: Wellbeing and …, 2021 - Springer
This chapter covers wellbeing research related to personal and consumption activities.
Wellbeing theories are discussed. These include classical conditioning, activity, flow …

[PDF][PDF] Approche duale de la dynamique du plaisir pour l'interaction humain-machine: le modèle HEPEI

J Redet - nicolasesposito.fr
Résumé L'introduction d'une dimension hédonique en conception souligne l'importance de
prendre en compte le plaisir au sein de l'expérience utilisateur. Le travail de thèse a été …