Building Powerful Private Label Brands in Creating Effective Communication Processes: Turkish Ironman as Case Study in Scope of Linear Communication Approach
Z Genel - Improving Marketing Strategies for Private Label …, 2020 - igi-global.com
Globalization and developing communication technologies have shaped the approach and
expectations of consumers towards brands, and this has necessitated the transformation of …
expectations of consumers towards brands, and this has necessitated the transformation of …
A Netnographic Review of Customers'e-WOM Motivations Towards Discount Retailing in Türkiye
MS Çam - İletişim ve Toplum Araştırmaları Dergisi, 2022 - dergipark.org.tr
This study aims to explore which discount retailing experiences motivate customers to
engage in e-WOM communication through an online consumer-oriented social community …
engage in e-WOM communication through an online consumer-oriented social community …
[PDF][PDF] THE ROLE OF PRIVATE LABEL BRAND EXPERIENCE ON RETAILER BRAND EQUITY
A YILMAZ - 2020 - researchgate.net
FMCG retailers are an important part of daily life in the 21st century. Traditionally, they are
considered as the last link in the chain of delivery. To keep pace with the needs of the time …
considered as the last link in the chain of delivery. To keep pace with the needs of the time …