This paper investigates female shoppers' attitude and purchase intention toward green
cosmetics. Underpinned with an extended theory of planned behavior model, the research …

The growth in ethical consumption behaviour and greater interest in sustainable fashion
from a production side provides grounding for the emergence of a new consumer market for …

Vintage has been a growing trend in clothing recently, leading to major fashion brands
launching collections inspired by vintage pieces or luxury haute‐couture houses digging …

Purpose–The purpose of this paper is to investigate the knowledge content on green fashion
and the expectations regarding the sustainable supply chain held by consumers and shared …

Purpose–This paper aims to explore the factors influencing the purchasing patterns of eco-
friendly cosmetics and beauty care products among female customers in Mauritius. It also …

The market for green products is expanding worldwide in a variety of industries, such as
food, fashion and cosmetics. However, there is little research about consumer behaviour …

The purpose of this paper is to determine which variables influence consumers' intentions
towards purchasing natural cosmetics. Several variables are included in the regression …

Purpose–The purpose of this paper is to provide the results of an exploratory study
comparing attitudes of young fashion conscious consumers towards ethical fashion in …

This study explores consumers' perceptions of sustainable clothing and motivations for
purchasing it. An analysis of 682 Generation Z and Millennial consumers shows both …

While there exists recent research about greenwashing in the context of branding and
product packaging as well as advertising, we investigated greenwashing detection …