The terminology employed to explore consumption ethics, the counterpart to business
ethics, is increasingly varied not least because consumption has become a central …

The world's food systems and environments have been changing dramatically, concomitant
with changes in over-and undernutrition. We elaborate the science of food choice to better …

Ideology plays a central role in consumer decisions, actions, and practices. While there have
been numerous studies of ideological formations in specific consumption contexts, an …

Journal of Marketing (JM) is in the midst of exciting times—times that reflect economic
vacillations, quick changes in business environments, and the emergence of new industries …

Carbon mitigation efforts often focus on the world's poorest people, dealing with topics such
as food and energy security, and increased emissions potential from projected population …

This study investigates business models for frugal innovation (ie a specific form of resource-
constrained innovation) in the medical device and laboratory equipment industry in the …

We explore emerging dynamics of social status and distinction in liquid consumption. The
new logic of distinction is having the flexibility to embrace and adopt new identity positions …

Luxury brands successfully use a masstige marketing strategy by offering consumers social
status, prestige, and rarity at premium prices. Using Churchill's (1979) scale development …

The purpose of this research is to study the impact of the antecedents—brand experience,
service quality, and perceived value on word of mouth (WOM) recommendations by retail …

This study investigates the relationship between corporate social responsibility (CSR)
motives and customer extra-role behavior in an emerging market context. It examines the …