The use of written descriptions and 2D images as cues for tactile information in online shopping
F Morton - Research Anthology on E-Commerce Adoption …, 2021 - igi-global.com
Despite the steady growth in the use of online platforms for purchasing products in the past
few years, e-commerce faces important challenges such as the inability of physically …
few years, e-commerce faces important challenges such as the inability of physically …
Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies
T Treviño - Handbook of research on digital marketing innovations …, 2019 - igi-global.com
Given the rise of new technologies and the resultant changes in consumer behavior,
marketing practices need to evolve, which requires organizations to rethink their strategies …
marketing practices need to evolve, which requires organizations to rethink their strategies …