[HTML][HTML] A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
ÁJ Rojas-Lamorena, S Del Barrio-García… - Journal of Business …, 2022 - Elsevier
This paper analyzes the scientific research on brand equity published over the last three
decades, based on data from the Web of Science (WoS) and Scopus databases. The …
decades, based on data from the Web of Science (WoS) and Scopus databases. The …
Sustainability countenance in brand equity: a critical review and future research directions
MI Ishaq, E Di Maria - Journal of Brand Management, 2020 - Springer
Brand equity, a strategic marketing asset, can elicit a welcoming, unique relationship that
characterizes the bond between products and customers. An essential aspect of brand …
characterizes the bond between products and customers. An essential aspect of brand …
Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
C Anagnostopoulos, P Parganas… - European Sport …, 2018 - Taylor & Francis
Research question/purpose Instagram has become an increasingly popular tool for sport
organisations to share visual content. This study aims to examine how professional team …
organisations to share visual content. This study aims to examine how professional team …
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
This study develops and tests a consumer-based chain restaurant brand equity (CBCRBE)
model and investigates the mediating effects of brand reputation on the relationship …
model and investigates the mediating effects of brand reputation on the relationship …
Branding athletes: Exploration and conceptualization of athlete brand image
In this study, the current issues of athlete brand management are discussed and the
construct of athlete brand image is conceptualized. A conceptual model of athlete brand …
construct of athlete brand image is conceptualized. A conceptual model of athlete brand …
Human brands in sport: Athlete brand personality and identification
BD Carlson, DT Donavan - Journal of Sport …, 2013 - journals.humankinetics.com
By integrating social identity theory with brand personality, the authors test a model of how
perceptions of human brands affect consumer's level of cognitive identification. The findings …
perceptions of human brands affect consumer's level of cognitive identification. The findings …
Athlete brand image: Scale development and model test
A Arai, YJ Ko, K Kaplanidou - European Sport Management …, 2013 - Taylor & Francis
The purpose of this study was to propose and test a conceptual Model of Athlete Brand
Image (MABI) that is based on Keller's Customer-based Brand Equity framework (1993). The …
Image (MABI) that is based on Keller's Customer-based Brand Equity framework (1993). The …
[图书][B] Understanding sport organizations: The application of organization theory
T Slack, MM Parent - 2006 - books.google.com
Understanding Sport Organizations: The Application of Organization Theory, Second
Edition, a new edition of a ground-breaking text, continues to give readers a strong …
Edition, a new edition of a ground-breaking text, continues to give readers a strong …
Consumer loyalty: The meaning of attachment in the development of sport team allegiance
Prior research has demonstrated a direct relationship between loyalty and reasons for liking
a particular sport team. The current study replicates and extends this line of inquiry by …
a particular sport team. The current study replicates and extends this line of inquiry by …