In recent years, major sporting and cultural events such as the Olympic Games have
emerged as significant elements of public policy, particularly in efforts to achieve urban …

Since the 1990s, city branding has become a key factor in urban development policies.
Cities all over the world take specific actions to manipulate the imagery and the perceptions …

This conceptual article reconsiders the formation of destination and place brands. It
proposes that brands initiate people's meaning making over the place directly involving …

This city profile on Leicester focuses on the representation of ethnical diversity in city
branding. Through a historical approach, the paper discusses how the local authorities have …

Purpose The purpose of this paper is to examine and compare the in situ place experiences
of people in Luton and Darlington. Design/methodology/approach The study used 109,998 …

Many city branding campaigns fail because they ignore input at the planning stage from
local residents, who are among the most crucial stakeholders. Moreover, many campaigns …

This research focuses on the significance of place experiences in shaping effective place
branding strategies. It introduces a novel method that leverages social media data analytics …

This article analyses the development of a branded place in a Brazilian city. Drawing on
Lefebvre's spatial triad, I show how the intertwined practices of hegemonic market actors in …

Purpose In the era of information overload, the density of tourism information and the
increasingly sophisticated information needs of consumers have created information …

Purpose This study aims to investigate two festivals that are held annually in Hong Kong, to
explore the essence of festival meanings–the extent to which the perceived sociocultural …