Evaluating effects of environmental and financial-savings messaging on decision-making using...

Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity

Y Topoglu, J Watson, J Zhang, H Ye, R Suri… - … in Neuroergonomics and …, 2021 - Springer
The use of mobile, low-cost, and wearable sensors to measure physiological activity,
continuously and non-intrusively during everyday tasks has the potential to improve our …
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