Consumers are now getting more concern about environment but the consciousness is not
reflected in actual purchase behaviour for green product. Moreover Bangladesh is a good …

ABSTRACT The National Bureau of Statistics recently announced that the entertainment and
media (E&M) industry in Nigeria recorded growth of 1.86% to 12.81%; contributing N54bn to …

It is commonly belived by many people that an average Nigerian prefer imported to made-in-
Nigeria goods. In view of this, attempt is made in this paper to uncover opportunities and …

The main objective of this study was to investigate the impact of innovative marketing on the
performance of Ghanaian food processing SMEs. The research study was carried out in …

The research study examined the influence of marketing research application on customer
attraction, customer satisfaction and retention in small and medium scale enterprises in …

Businesses in developing countries face different challenges than those in economically
developed countries. Markets and supply chains are less well-established. Dissemination of …

The study centered on issues in e-marketing for prospective entrepreneurs in agribusiness.
Four specific purposes guided the study. Questionnaire survey research design was used …

The process of talent development in sports requires an environment that encourages early
identification of inherent sporting potentials in youngsters and provides the necessary …

The adoption of sales promotion in the marketing of telecommunication services in Nigeria is
common among the front line GSM service providers. This however does not yield the much …

The objective of this study was to empirically analyze the impact of the Nigeria capital market
performance and her socio-economic development in the Country. The socio-economic …