[PDF][PDF] Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits
V Apaolaza-Ibáñez, P Hartmann… - African Journal of …, 2011 - academicjournals.org
Research suggests that the exposure to pictures of good-looking and even slightly above-
averagelooking females lowers the self-image of exposed women and increases …
averagelooking females lowers the self-image of exposed women and increases …
[PDF][PDF] Design and the big five: Linking visual product aesthetics to product personality
FF Brunel, R Kumar - Advances in consumer research, 2007 - Citeseer
Design is not just a cultural phenomenon; it is also a key strategic variable that can assist
companies in securing or defending a marketplace advantage. Even though practitioners …
companies in securing or defending a marketplace advantage. Even though practitioners …
[HTML][HTML] Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas
MW Schlesinger Díaz, A Cervera Taulet - Innovar, 2008 - scielo.org.co
La personalidad de marca tiene un papel decisivo como elemento diferenciador y como
estrategia de posicionamiento en la mente del consumidor. Este trabajo tiene como objetivo …
estrategia de posicionamiento en la mente del consumidor. Este trabajo tiene como objetivo …
[图书][B] Determinanten der Markenpersönlichkeit: relevante Einflussgrößen und mögliche Transfereffekte
K Kilian - 2011 - books.google.com
Page 1 Karsten Kan Determinanten der Markenpersönlichkeit Relevante Einflussgrößen Und
mögliche Transfereffekte RESEARCH Page 2 Karsten Kilian Determinanten der …
mögliche Transfereffekte RESEARCH Page 2 Karsten Kilian Determinanten der …
[PDF][PDF] The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
B Handayani - 2016 - etd.uum.edu.my
Tourism and Hospitality attributes play a crucial role in predicting Nation-Brand Image (NBI)
formation, National Identity (NI), Behavioural Intention (BI) and consumer experiential …
formation, National Identity (NI), Behavioural Intention (BI) and consumer experiential …
Estudio comparativo de la personalidad de marca percibida de las compañías aéreas españolas: contacto multimercado y similitud de servicios entre las principales …
MWS Díaz, AC Taulet… - Estudios …, 2013 - estudiosturisticos.tourspain.es
El Presente trabajo analiza la personalidad de marca percibida (PM) de las compañías
aéreas españolas. Mediante el empleo de Análisis Factorial Confirmatorio (AFC), se valida …
aéreas españolas. Mediante el empleo de Análisis Factorial Confirmatorio (AFC), se valida …
Retail Ready Packaging and the importance of Design
M Schrijver - 2013 - essay.utwente.nl
Due to the expanding and diversifying fast moving consumer goods market, the question
has arisen from the Smurfit Kappa Group how secondary packaging, Retail Ready …
has arisen from the Smurfit Kappa Group how secondary packaging, Retail Ready …
[图书][B] Praxisbuch Packaging: Wie Verpackungsdesign Produkte verkauft
H Seeger - 2009 - books.google.com
Gut verpackt ist halb verkauft! Die Mehrheit der Kunden trifft ihre Kaufentscheidung erst am
Point of Sale. Grund genug, dass Ihre Produkte hier eine gute Figur machen! Denn wer die …
Point of Sale. Grund genug, dass Ihre Produkte hier eine gute Figur machen! Denn wer die …
A comparative study between ideal and perceived brand personality as applied to airline companies: Le cas des compagnies aériennes
MW Schlesinger Diaz, A Cervera Taulet - Innovar, 2008 - scielo.org.co
SCHLESINGER DIAZ, María Walesska and CERVERA TAULET, Amparo. A comparative
study between ideal and perceived brand personality as applied to airline companies: le cas …
study between ideal and perceived brand personality as applied to airline companies: le cas …
[PDF][PDF] Looking through the colour and the shape of food packaging: The use of crossmodal correspondences in the design of food packaging windows
MW Engels - 2015 - documentserver.uhasselt.be
This master's thesis completes my studies in the Master of Management program with
specialization in International Marketing Strategy at Hasselt University. I would like to give …
specialization in International Marketing Strategy at Hasselt University. I would like to give …