Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …

Purpose Organizational happiness has received exponential attention in recent years. To
offer an over-view for future research gap, this article produces a comprehensive review by …

This research attempts to investigate corporate social responsibility (CSR) and consumers'
advocacy behavior (CAB) association in the hotel services sector of a developing economy …

Social networks have become crucial communication channels for brands through
awareness, engagement, and word of mouth. Instagram is firmly positioned as a direct …

Purpose This article explores how internal communication impacts happiness at work and
intrapreneurship through the dimensions of communication climate and communication in …

Given the many ways luxury firms can communicate their sustainability efforts on social
media, this study employs complexity theory to identify the non-linear causal pathways …

Happiness is a personal and social concept that we all aspire to at some point. In our lives, it
can come to be considered as a tool that facilitates human development in its various …

Purpose This study aims to analyze the content on corporate social responsibility (CSR) of
Gucci, Prada and Ermenegildo Zegna on the social networks Instagram, Facebook and …

Social networks are appointed as an opportunity to socially normalize disability, as
demonstrated by the growing number of influencers with a disability who are followed by …

In today's digitally interconnected world, social media emerges as a powerful tool, offering
different opportunities for modern businesses. Not only do organizations use social media …