An investigation of peripheral and central cues of online customer review voting and helpfulness through the lens of elaboration likelihood model

M Mousavizadeh, M Koohikamali, M Salehan… - Information Systems …, 2022 - Springer
Online consumer reviews (OCRs) have become an important part of online consumers'
decision-making to purchse products. Consumers use OCRs not only to get a better …

Mixed Messages: An Examination of Reviewer Badges and Consumer Trust with Online Review Platforms

T Hess, ZJ Sheffler, Y Liu - AIS Transactions on Human-Computer …, 2024 - aisel.aisnet.org
Online reviews play a critical role in online shopping platforms by helping consumers make
efficient shopping decisions despite the limited experiential information that online shopping …

[PDF][PDF] The effect of central and peripheral cues on online review helpfulness: A comparison between functional and expressive products

M Mousavizadeh, M Koohikamali, M Salehan - 2015 - scholar.archive.org
Online customer reviews (OCR) have become an important part of online customers'
decision making. People also use OCR to get better understanding of the characteristics of …

Rumor and truth spreading patterns on social network sites during social crisis: Big data analytics approach

M Koohikamali, DJ Kim - E-Life: Web-Enabled Convergence of Commerce …, 2016 - Springer
Social network sites give their users the ability to create contents and share it with others.
During social crisis, the spread of false and true information could have profound impacts on …

[PDF][PDF] Online Review Helpfulness: The Role of Review-related Features and Product Type.

Y Yang, D Xu - ICIS, 2021 - researchgate.net
Understanding what makes a review helpful is important for consumers and online retailers.
However, empirical research has shown mixed findings regarding the effect of review length …

[PDF][PDF] Biased but Credible: An Experimental Study of Online Reviews.

Long The Nguyen, TJ Hess, ZJ Sheffler, Y Liu - ICIS, 2020 - researchgate.net
Online reviews have been identified as an important driver of online sales, thus online
review quality and quality antecedents have received much attention from Information …

[PDF][PDF] Trust in Online Reviews: Integrating the Elaboration Likelihood Model and IS Trust

TJ Hess, Y Liu, ZJ Sheffler - 2019 - researchgate.net
Online word-of-mouth (eWOM) such as online review is important in reducing shopping
uncertainty in ecommerce context. Current literature mainly examines the perceived quality …