Simplicity is not key: Understanding firm-generated social media images and consumer liking
Social media platforms are becoming increasingly important marketing channels, and
recently these channels are becoming dominated by content that is not textual, but visual in …
recently these channels are becoming dominated by content that is not textual, but visual in …
Social media popularity prediction based on visual-textual features with xgboost
J Chen, D Liang, Z Zhu, X Zhou, Z Ye… - Proceedings of the 27th …, 2019 - dl.acm.org
Popularity prediction for social media is an efficient way for scientists to explore advanced
predictive trend and make better strategic decisions for future. In this paper, we propose a …
predictive trend and make better strategic decisions for future. In this paper, we propose a …
Category specific post popularity prediction
Social media have become dominant in everyday life during the last few years where users
share their thoughts and experiences about their enjoyable events in posts. Most of these …
share their thoughts and experiences about their enjoyable events in posts. Most of these …
Beyond the product: Discovering image posts for brands in social media
Brands and organizations are using social networks such as Instagram to share image or
video posts regularly, in order to engage and maximize their presence to the users …
video posts regularly, in order to engage and maximize their presence to the users …
Exploiting category-specific information for image popularity prediction in social media
E Massip, SC Hidayati, WH Cheng… - 2018 IEEE International …, 2018 - ieeexplore.ieee.org
Social media has become an important part of each individual's life and an invaluable tool
for companies to know their customers better in the market. The problem of popularity …
for companies to know their customers better in the market. The problem of popularity …
On the limits to multi-modal popularity prediction on instagram--a new robust, efficient and explainable baseline
Our global population contributes visual content on platforms like Instagram, attempting to
express themselves and engage their audiences, at an unprecedented and increasing rate …
express themselves and engage their audiences, at an unprecedented and increasing rate …
Learning visual elements of images for discovery of brand posts
Online Social Network Sites have become a primary platform for brands and organizations
to engage their audience by sharing image and video posts on their timelines. Different from …
to engage their audience by sharing image and video posts on their timelines. Different from …
Enhancing social media post popularity prediction with visual content
D Jeong, H Son, Y Choi, K Kim - Journal of the Korean Statistical Society, 2024 - Springer
Our study presents a framework for predicting image-based social media content popularity
that focuses on addressing complex image information and a hierarchical data structure. We …
that focuses on addressing complex image information and a hierarchical data structure. We …
Prediction of social image popularity dynamics
This paper introduces the new challenge of forecasting the engagement score reached by
social images over time. The task to be addressed is hence the estimation, in advance, of …
social images over time. The task to be addressed is hence the estimation, in advance, of …
Using the data mining technique to predict successful customer engagement of marketing campaigns in social media
FSA Rabaani, AM Said, SO Fageeri… - … and Data Mining, 2023 - inderscienceonline.com
Marketing in social media platforms plays a vital role in enhancing the return of investment
for start-up companies in the fashion industry. Predicting the level of customer engagement …
for start-up companies in the fashion industry. Predicting the level of customer engagement …