The Role Of Customer Satisfaction And Awareness As A Measure Of Customer Loyalty-A Study On Select Banks
S Sasikumar, N Sundaram - … Gestão Social e …, 2024 - rgsa.openaccesspublications.org
Purpose: The study wants to examine customer loyalty through customer satisfaction and
awareness using developed constructs for select Nifty Banks. Theoretical framework: The …
awareness using developed constructs for select Nifty Banks. Theoretical framework: The …
[PDF][PDF] Unveiling Gender Differences in Visual Metaphor Interpretation in Indian Banking Print Advertising
Background In today's modern world economy, businesses and financial institutions often
use advertisements to attract customers and to establish brand image. Print ads are one of …
use advertisements to attract customers and to establish brand image. Print ads are one of …