The e-commerce market size is increasing day by day. In this context, m-commerce has
become one of the fastest growing forms of e-commerce in the world. Considering the …

Purpose The goal of this paper is to critically review studies on trust in e-commerce from the
gender perspective. Methodology This paper is based on a systematic literature review …

Artificial intelligence-enabled conversational user interfaces, commonly known as voice
assistants, are increasingly being used by individuals in their day-to-day lives to fulfill …

Mobile applications, commonly called 'apps', have become all-pervading nowadays,
reducing considerably manual Labor and the time required to complete a transaction …

Since most travel websites have shifted from single-role (ie transaction-or review-based
features) to dual-role platforms (ie both transaction-and review-based features), this study …

Purpose Taking the perfect perspective of customers' satisfaction, this paper aims to
investigate the elements affecting customer satisfaction in business-to-consumer (B2C) …

Purpose Cyber-bullying is a form of cyber-crime that has been propagated through
extensive use of social networking sites (SNS). Despite the implementation of sophisticated …

Purpose The study is aimed to identify the determinants of online buying behavior and their
associations with the consequences of online buying behavior. The study adopted an e …

Online pharmacies are the websites and mobile phone applications that are engaged in the
online sale of healthcare products and services. The purpose of this research is to examine …

This is the first study to investigate the reciprocal relationship between word of mouse and
online trust. It was expected that consumers develop online trust through word of mouse …