This research develops a conceptualized model that illuminates the role of luxury
perceptions in explaining consumer engagement in social media WOM and luxury purchase …

The emerging trend of organic food consumption is manifested by the opening of organic
food restaurants in the hospitality sector. In this respect, drawing on cue utilization theory …

Social commerce has been gradually integrated into mobile coupon promotions. Although
the consumer behaviors of redeeming and sharing are crucial for the success of mobile …

The purpose of this research is to study the impact of the antecedents—brand experience,
service quality, and perceived value on word of mouth (WOM) recommendations by retail …

The rise of the sharing economy has remarkedly shifted consumers' traffic behaviour, which
gave rise to successful start-up businesses, such as Uber and Grab, that offer innovative …

Despite the widespread use of travel websites, our understanding of how best to capture
users' value experiences when using such websites is limited. This article introduces a …

The use of celebrity endorsement in advertising and branding has set a global trend and
proven to be a winning strategy in building a favourable image of a corporation. Although …

The second-hand luxury fashion market has continued to gain popularity in the past decade.
Many luxury fashion retailers have been pursuing ways to get involved in the second-hand …

Along with the emergence of a new marketing paradigm (service-dominant logic), the post-
consumption behavior has been highlighted. Accordingly, the purposes of this study are to …

The aim of this study is to analyse the relationships between the perceived ecotourism
design affordances (PEDA), perceived value of destination experience (PERVAL) …