The purpose of the current paper is to review the implementations of the theory of planned
behavior (TPB), as one of the most widely used social-psychological model in the literature …

The COVID-19 pandemic has imposed tremendous impacts on the tourism industry
worldwide. The tourism sector can take advantage of the new technology (eg virtual …

This study uses the theories of parasocial interaction, perceived authenticity, and self‐
congruity to analyze the antecedents of source credibility and to confirm the positive effects …

Purpose The purpose of this paper is to examine online purchase behaviours amongst
young consumers in Australia and the USA. It also aims to develop and test a theoretical …

Organizations that manage the promotion of tourist destinations have incorporated
influencer marketing in their promotional campaigns. The purpose of this study was to …

Purpose With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB)
as the guiding theoretical perspectives, this research aims to identify the factors motivating …

The paper presents a comprehensive framework exploring determinants of hotel booking
intentions among e-service users of hospitality products/services. The study adopted a …

Since early 2020, the COVID-19 pandemic has had a devastating impact on global tourism.
Vaccine tourism is a novel health tourism concept, which provides an opportunity for …

The conceptual framework linking the three-dimensional construct of parasocial interaction,
emotional attachment and online travel community behaviour has been examined. The …

The presence of hosts' profile photo on peer-to-peer accommodation platforms is likely to
influence consumers' judgments and purchase behavior. Based on the stimulus–organism …