Sharing more, owning less: how consumer minimalism drives the sharing economy
AKF Rasheed, J Balakrishnan - Journal of Promotion Management, 2024 - Taylor & Francis
Consumer minimalism has emerged as a significant trend influencing purchasing decisions
in the evolving landscape of consumer behavior. However, minimalism is well …
in the evolving landscape of consumer behavior. However, minimalism is well …
Effect of discount frame on consumer responses: moderation of psychological distance and product nature
B Wang, T Xie - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose According to construal level theory, close (versus far) psychological distance is
associated with low (versus high) construal level. Despite the evidence for discount frame …
associated with low (versus high) construal level. Despite the evidence for discount frame …
Can mental imagery enhance review helpfulness and product evaluation? The role of contextual background and mental simulation
JE Jeong, M Yeu - Journal of Research in Interactive Marketing, 2023 - emerald.com
Purpose Despite the growing importance of visual information, user-generated photos in
product reviews have received relatively little attention. We investigate whether the …
product reviews have received relatively little attention. We investigate whether the …
How past identity shapes consumer attitudes toward upcycled product advertisements: The mediating role of outcome efficacy
Y Li, S Wu, Y Yuan, Y Wang - Journal of Business Research, 2024 - Elsevier
Upcycling refers to transforming discarded materials into higher value products. Thus,
upcycled products have two identities: past (original materials) and present identities (the …
upcycled products have two identities: past (original materials) and present identities (the …
Marketing Stimuli and Impulse Buying: The Role of Traits, Reviews and Motives
N Le, THH Le, TN Huynh, DQ Do… - Journal of Promotion …, 2024 - Taylor & Francis
Today, with the advent of many e-commerce platforms, online impulse buying behavior (IBB)
has become very popular globally, especially in emerging countries. Based on the Stimuli …
has become very popular globally, especially in emerging countries. Based on the Stimuli …
Branding in a budding industry: The influence of visual cues on consumer behavior in the cannabis market
This study investigates the impact of visual branding cues on consumer responses in the
cannabis market. Visual communication plays a critical role in shaping consumer behavior …
cannabis market. Visual communication plays a critical role in shaping consumer behavior …
Kişilik Özelliklerinin Hedonik ve Faydacı Tüketim Eğilimlerine Etkisinin Kuşaklar Açısından Değerlendirilmesi.
Cİ Sarıoğlu - Turkish Studies-Economics, Finance, Politics, 2023 - search.ebscohost.com
The personality factor, one of the critical factors affecting the purchasing behaviour of
consumers, is an essential factor to be taken into account in the marketing field. It is …
consumers, is an essential factor to be taken into account in the marketing field. It is …
The Power of Message Framing: Gaining insights into the interplay between message framing, product types, and regulatory focus on the willingness to buy.
N Pagée - 2023 - essay.utwente.nl
Within the dynamic landscape of marketing persuasion, crafting advertisements that not only
capture the attention of consumers but also drive them to undertake action is a challenging …
capture the attention of consumers but also drive them to undertake action is a challenging …
Designing a model of psychological behavior of compulsive buyers in relation to brands: Based on qualitative approach and grounded theory method
S AliArab, B Kheiri, H Esmailpour… - Shenakht Journal of …, 2023 - shenakht.muk.ac.ir
Aim: The purpose of research was to design a model of the psychological behavior of
compulsive buyers in relation to brands based on the qualitative approach. Method: In the …
compulsive buyers in relation to brands based on the qualitative approach. Method: In the …