[HTML][HTML] Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis
This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …
name by taking into consideration customers' behavioral big data and web analytics. In the …
Multichannel digital marketing optimizations through big data analytics in the tourism and hospitality industry
The tourism sector increasingly relies on technology to acquire new clients in a world
overflowing with information. So, the main question that needs to be answered is: What …
overflowing with information. So, the main question that needs to be answered is: What …
The effectiveness of centralized payment network advertisements on digital branding during the COVID-19 crisis
Crises are always challenging for banking systems. In the case of COVID-19, centralized
payment networks and FinTech companies' websites have been affected by user behavior …
payment networks and FinTech companies' websites have been affected by user behavior …
The effects of cryptocurrency trading websites on airlines' advertisement campaigns
In future years, airline companies will be leaning more and more towards cryptocurrencies to
implement their digital marketing strategies as leaders seek to gain an understanding of the …
implement their digital marketing strategies as leaders seek to gain an understanding of the …
The effects of logistics websites' technical factors on the optimization of digital marketing strategies and corporate brand name
In a world overwhelmed with unstructured information, logistics companies increasingly
depend on their websites to acquire new customers and maintain existing ones. Following …
depend on their websites to acquire new customers and maintain existing ones. Following …
[HTML][HTML] The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups
Logistics startups gradually rely on digital marketing strategies to acquire a competitive
advantage. The main aim of Logistics startups is to increase their digital brand name and …
advantage. The main aim of Logistics startups is to increase their digital brand name and …
Estimating risk perception effects on courier companies' online customer behavior during a crisis, using crowdsourced data
The ongoing COVID-19 pandemic has proven to be a real challenge for courier companies
on a global scale and has affected customer behavior worldwide. This paper attempts to …
on a global scale and has affected customer behavior worldwide. This paper attempts to …
The long-term risk familiarity effect on courier services' digital branding during the COVID-19 crisis
The explosion of e-commerce creates new opportunities for courier companies to thrive,
making the industry one of the success stories, due to its sustainability and resilience during …
making the industry one of the success stories, due to its sustainability and resilience during …
Leading logistics firms' re-engineering through the optimization of the customer's social media and website activity
To acquire competitive differentiation nowadays, logistics businesses must adopt novel
strategies. Logistics companies have to consider whether redesigning their marketing plan …
strategies. Logistics companies have to consider whether redesigning their marketing plan …
[PDF][PDF] OPTIMIZING DIGITAL MARKETING FOR AVIATION SELECTION: A SYSTEMATIC REVIEW OF EMERGING TRENDS
J SIMARMATA, AR BANJARNAHOR… - Jurnal Bisnis Dan …, 2024 - researchgate.net
The aviation industry has increasingly turned to digital marketing to stay competitive and
meet evolving customer expectations. This study conducts a Systematic Literature Review …
meet evolving customer expectations. This study conducts a Systematic Literature Review …