The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining
Purpose This paper is a bibliometric analysis of articles published on the influence of Covid-
19 on consumer behaviour. Design/methodology/approach Biblioshiny and VOSviewer …
19 on consumer behaviour. Design/methodology/approach Biblioshiny and VOSviewer …
Marketing cereal to the generation Z cohort: what are the key drivers that stimulate consumer behavioural intentions in South Africa?
Purpose This paper aims to examine how health consciousness, perceived nutrition of
cereals, hedonic eating values and utilitarian eating values would influence consumers' …
cereals, hedonic eating values and utilitarian eating values would influence consumers' …
Deriving value from branded mobile apps: Exploring the role of brand satisfaction, age, and value‐in‐use subdimensions
S Santos, HM Gonçalves, R Mendes… - Psychology & …, 2024 - Wiley Online Library
The study investigates how value‐in‐use generated on branded mobile apps from
supermarkets affects brand satisfaction and loyalty through two models. The first model …
supermarkets affects brand satisfaction and loyalty through two models. The first model …
Brand authenticity influence on young adults' luxury sneakers brand preference: the mediating role of brand image
N Ligaraba, J Cheng, NF Ndungwane… - Future Business …, 2024 - Springer
It is of interest to examine how consumers perceive luxury brands with the different elements
of authenticity, leading to brand image, for companies to create and build a brand that is …
of authenticity, leading to brand image, for companies to create and build a brand that is …
Influence of mobile application service quality and convenience on young customer retention
S Huma, W Ahmed, M Ikram, A Najmi - Spanish Journal of Marketing …, 2024 - emerald.com
Purpose Given the rising popularity of mobile commerce among young consumers, this
study aims to examine the effect of mobile applications service quality (MASQ), service …
study aims to examine the effect of mobile applications service quality (MASQ), service …
The Effect of Ewom on Brand Image and Purchase Intention in the Astro E-grocery Application
G Prahasti, A Lewi… - Journal of Digital …, 2023 - journal.walisongo.ac.id
ABSTRACT Electronic Word of Mouth (e-WOM) can be used as a marketing method by
companies to develop strategic brands. e-WOM communication may have a strong influence …
companies to develop strategic brands. e-WOM communication may have a strong influence …
Exploring the customer e-loyalty of millennials when purchasing footwear online in South Africa
S Bingwa, CF De Meyer-Heydenrych… - Cogent Business & …, 2024 - Taylor & Francis
Millennial purchases of footwear products online have grown in South Africa. Consequently,
retailers in the country should develop increased knowledge of these consumers' online …
retailers in the country should develop increased knowledge of these consumers' online …
An Analysis of the Factors Affecting University Students Intention to Use Mobile Commerce: An Extended TPB
Mobile commerce has recently surged in popularity because of mobile and communications
technology developments. This study investigates the factors affecting Malaysian university …
technology developments. This study investigates the factors affecting Malaysian university …
[PDF][PDF] Factors affecting the intention to use mobile commerce in Malaysia: An integration of TAM And IS success model
Mobile commerce transactions adoption among consumers in Malaysia has become a major
challenge for mobile commerce providers. This paper aims to determine the factors affecting …
challenge for mobile commerce providers. This paper aims to determine the factors affecting …
Fonksiyonel, Psikolojik ve Duygusal Engeller ve Mobil Market Alışverişi Hizmetlerinin Kullanımının İnovasyon Direnç Teorisi Çerçevesinde İncelenmesi
G Erdoğan - Eskişehir Osmangazi Üniversitesi İktisadi ve İdari …, 2023 - dergipark.org.tr
Çalışma, tüketicilerin fonksiyonel, psikolojik ve duygusal engellerinin mobil market alışverişi
(MMA) hizmetlerinin kullanımı üzerindeki etkisini incelemeyi amaçlamaktadır. MMA …
(MMA) hizmetlerinin kullanımı üzerindeki etkisini incelemeyi amaçlamaktadır. MMA …