Purpose This paper is a bibliometric analysis of articles published on the influence of Covid-
19 on consumer behaviour. Design/methodology/approach Biblioshiny and VOSviewer …

Purpose This paper aims to examine how health consciousness, perceived nutrition of
cereals, hedonic eating values and utilitarian eating values would influence consumers' …

The study investigates how value‐in‐use generated on branded mobile apps from
supermarkets affects brand satisfaction and loyalty through two models. The first model …

It is of interest to examine how consumers perceive luxury brands with the different elements
of authenticity, leading to brand image, for companies to create and build a brand that is …

Purpose Given the rising popularity of mobile commerce among young consumers, this
study aims to examine the effect of mobile applications service quality (MASQ), service …

ABSTRACT Electronic Word of Mouth (e-WOM) can be used as a marketing method by
companies to develop strategic brands. e-WOM communication may have a strong influence …

Millennial purchases of footwear products online have grown in South Africa. Consequently,
retailers in the country should develop increased knowledge of these consumers' online …

Mobile commerce has recently surged in popularity because of mobile and communications
technology developments. This study investigates the factors affecting Malaysian university …

Mobile commerce transactions adoption among consumers in Malaysia has become a major
challenge for mobile commerce providers. This paper aims to determine the factors affecting …

Çalışma, tüketicilerin fonksiyonel, psikolojik ve duygusal engellerinin mobil market alışverişi
(MMA) hizmetlerinin kullanımı üzerindeki etkisini incelemeyi amaçlamaktadır. MMA …