Research on mixed emotions is yet to consider emotion-specificity, the idea that same-
valenced emotions have distinctive characteristics and functions. We review two decades of …

This research builds upon a service recovery framework, providing new perspectives on the
role of two discrete, positive emotions–gratitude and pride–in process-oriented service …

Abstract “Buzz” during the period leading up to commercial release is commonly cited as a
critical success factor for new products. But what exactly is buzz? Based on an extensive …

Underpinned by feelings-as-information theory and construal level theory, this present
research examines the effect of mixed emotions in advertising on word of mouth (WOM) and …

This article provides a framework to guide the construction of transformative stories by social
impact organizations (SIOs) including nonprofit organizations, public policy entities, and for …

The hospitality industry has been suffering from a pervasive climate of suspicion among
guests who are concerned about potential hygiene or safety issues. From the perspective of …

This research examines the concept of paradox brands–that is, brands with contradictory
brand personality associations (eg, rugged yet sophisticated)–and explores how to increase …

Purpose The concepts of luxury and pro-environment may be viewed as being in
contradiction with each other. Consequently, it is unclear how to promote pro-environmental …

In social play settings, it can be difficult for people with different skill levels to play a game
together. Player balancing that provides skill assistance for the weaker player can allow for …

Retailers and brands such as IKEA, Home Depot, and Build-a-Bear encourage consumers
to 'make'their products rather than be passive recipients. While a growing literature explores …