Relationship marketing is an important issue in every business. Knowing the customers and
establishing, maintaining and enhancing long-term customer relationships is a key …

Despite its acknowledged contribution to local, national, and global economies, there is no
consensus as to exactly what is meant by the term sports marketing. This conceptual paper …

Over the past two decades, relationship marketing efforts have assumed a prominent role in
sports organization marketing. A sports organization that successfully implements …

In school sport the professionalisation of sport has reached the domain of school sport as a
grassroots incubator for sporting talent and for providing positive experiences that might …

This study surveys professional niche sports sponsors in an effort to empirically understand
what selection criteria these companies deem important when evaluating professional niche …

Purpose In the highly saturated sports industry where sport teams represent a complex
offering loaded with intangible and tangible attributes, it is important to implement …

The current study sought to identify the effect of team identification on brand attitude and
purchase intention in terms of team logo changes. Doubly Multivariate Analysis of repeated …

Understanding, and being able to skilfully apply, the principles of sport marketing is an
essential part of the professionalism required of organisations operating in the sports …

Sport management as an area of business management has gained ascendancy in the past
decade with more people becoming interested in how sport incorporates social benefits in a …

The principles and tools of Sports Marketing represent the essential knowledge sports
marketers require to a sports club develop strategies of events, matches and activities …