Treating the intersection of the strategic partnerships, R&D intensity and servitisation
literatures, this study explores empirically whether external collaborative service …

The purpose of this study is to extend the technology-based service adoption model in the
fashion industry using digital clienteling and examine the impact of the customer …

The purpose of this paper is to unveil the existing complexities in the relationship between
product-service innovation (PSI)-or servitisation-and firm performance that arise from the …

Product firms implementing integrated product/service solutions through in‐house
development must have a long‐term commitment to the project and focus on enhancing their …

Research is needed on effective servitization by multinational enterprises. This study
examines whether Manufacturing Multinational Enterprises (MMNEs) can obtain better …

Purpose The dominant-view within servitization literature presupposes a progressive
transition from product to service orientation. In reality, however, many manufacturing firms …

Purpose The purpose of this paper is to provide implementation insights and implications
regarding the strategic orientations of servitization by testing its impacts on firm performance …

Micro Finance Institutions in Kenya contribute greatly to the economic growth. They offer
financial services to the poor in the society and people who can't afford commercial bank …

This chapter focuses on the paradoxical tensions companies face when servitizing their
business model. We utilize the paradox theory, and reconstruct the Smith and Lewis (2011) …

Servitization strategy is becoming increasingly recognized as a key source of value with
important competitive and economic implications across the globe. It has been proven to …