The increasing importance of integrated fulfillment concepts revitalizes bricks-and-mortar
stores and puts them at the center of retail operations. So-called omnichannel (OC) concepts …

We perform a meta-analytic review of the effect of retail assortment size on consumer
perceptions, choice, and retail sales/share using a database comprising of 177 studies …

This paper provides a framework for conceptualizing omnichannel integration as a
continuum, identifies phenomena that determine how firms should position along that …

To compete in today's omni-channel business context, it is essential for firms to co-ordinate
their activities across channels and across different stages of the customer journey and the …

Nowadays the majority of retail customers use multiple channels. We investigate the
assortment, space and inventory problem for an omni-channel retailer operating with …

Omnichannel retail has experienced enormous growth in the last decade, becoming the new
normal for many consumer products (McKinsey & Company, 2021). Many retailers have …

Cui et al.(2021, hereinafter Cui et al.) offer a comprehensive understanding of why the
information that marketers need to become omnichannel is so difficult to come by and how …

An increasing number of multichannel retailers have adopted an offline-to-online
recommendation strategy (OORS) that provides information regarding products sold online …

As more firms look to implement omnichannel strategies to mitigate the inherent information
barriers between online and offline channels, understanding the outcomes of these …

The advent of omni-channel (OC) retailing makes assortments seamlessly available across
channels and affects customer behavior. Whereas the demand effects within channels are …