Perkembangan industri jasa pengiriman barang berbanding lurus dengan dengan
menyebarnya pandemi Covid-19. Dengan alasan keamanan dan menekan penyebaran …

The aim of this research paper was to approach the impact of brand experiences, brand
equity and corporate branding on brand loyalty. The sample of this research consisted of …

Positive word of mouth in the form of recommendations and referrals is the most effective
way to recruit new students. The purpose of this study was to determine how service quality …

In this study, we examined the influence of brand trust and perceived quality on brand loyalty
through customer satisfaction at Kopi Kenangan Sun Plaza in Medan City. The increasing …

The ongoing transformation of branding in developing countries remains under-researched
despite its central importance to competitive advantage. The Egyptian banking sector is a …

The present study aims to determine the mediating role of brand love in the relationship
between CBBE and brand loyalty. The study makes an analysis of CBBE, brand loyalty, and …

Purpose This study aims to investigate the factors that influence the sustainable online
purchase intentions of consumers during the COVID-19 pandemic. This study also examines …

The hotel industry has grown rapidly in recent years, becoming the most competitive
environment. As a result, industry players strive to outsmart competitors by creating brand …

This study was conducted to assess the determinants of tourists' loyalty to Serengeti
National Park (SENAPA) in Tanzania. The study involved 1,148 respondents who were …

Communication tool is one of the needs that is not less important in human life. One type of
communication tool that is often used at this time is a smartphone. As a form of realizing …