This research aims to investigate how artificial intelligence (AI) can be used to improve
marketing and brand loyalty. Artificial intelligence (AI) is one of the most revolutionary …

The pharmaceutical humanitarian supply chain works tirelessly in an unstable, difficult
environment wrought by crises and epidemics. Increasing visibility along the medical supply …

The purpose of this study is to investigate the factors that drive performance and profitability
in family-oriented firms and to identify the elements that play an important part in …

Banks that were formerly considered" remote" have become" local" in recent years as a
result of technological advancements and the proliferation of communication channels. The …

Be loyal to your employer, and they'll return the favour. Understates the intricacy of a
person's attitude and behaviour at work. Work literature studies organisational commitment …

In the ever-evolving landscape of modern marketing, the convergence of management
information systems (MIS) and predictive analytics has become a potent force. This chapter …

Modern organizational management must include strategic human resource management
(SHRM). It is an improvement over the conventional human resources management …

Enterprise applications have never been more important in an era where organizations
thrive on efficiency and consumer happiness. This chapter is an enthralling voyage into the …

In the Internet of Things era, or in the digitalization and mediatization of everything
paradigm, where context awareness computing is on the rise, people are also facing a new …

The purpose of this research is to educate government agencies on the importance of
human resources. In the aftermath of numerous threats, the government did not have a …