The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

Abstract This paper uses Stakeholder Theory to build on the Resource-Based View (RBV) of
the firm–and its extension, the Knowledge-Based View (KBV)–and theoretically and …

This study investigates the driving forces of a firm's assimilation of big data analytical
intelligence (BDAI) and how the assimilation of BDAI improve customer relationship …

Big Data represents a promising area for value creation and frontier research. The potential
to extract actionable insights from Big Data has gained increasing attention of both …

Big data analytics has been a topical area in the past decade. Despite it is emphased as a
promising tool for the B2B sectors, there is a short of academic studies about this …

AI climate-driven service analytics capability has been anecdotally argued as a viable
strategy to enhance service innovation and market performance in B2B markets. While AI …

The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …

In the face of global competition, competitive enterprises should pursue sustainable
development, and strengthen their supply chain resilience to cope with risks at any time. In …

This study extends existing research on the implications of advanced analytics. Drawing on
organizational information processing theory (OIPT), hypotheses are developed for the …