Context effects occur when a choice between 2 options is altered by adding a 3rd
alternative. Three major context effects—similarity, compromise, and attraction—have wide …

The last major narrative review of the employment interview was published over 10 years
ago. Since then, 278 studies have examined numerous aspects of the interview. This review …

Consumer research has documented dozens of instances in which the introduction of an
“irrelevant” third option affects preferences between the remaining two. In nearly all such …

This article tests a broad range of cognitive biases branching out from prospect theory in the
context of public policy and management. Results illuminate systematic deviations from …

Most economists define rationality in terms of consistency principles. These principles place
“bounds” on rationality—bounds that range from perfect consistency to weak stochastic …

Shelf-based scarcity in the form of relative stocking level depletion significantly affects
consumer preferences (van Herpen et al. 2009). While both popularity and quality …

Consumer behavior research involves various areas: psychology, marketing, sociology,
economics and engineering. This paper presents an agent-based model (ABM) of consumer …

This paper presents a theory of multi-alternative, multi-attribute preferential choice. It is
assumed that the associations between an attribute and an available alternative impact the …

Fixed differences loom smaller when compared to large differences. We propose a model of
relative thinking where a person weighs a given change along a consumption dimension by …

Three experiments explored cognitive models of inferior, compromise, and phantom decoy
effects in both judgment and choice. Participants made judgments of attractiveness …