Purpose The purpose of this paper is to explore the inter-relationship of dimensions for
consumer-based brand equity and brand loyalty with customer satisfaction as a mediator for …

This study investigates the effect of the Brand Equity on the Customer Satisfaction and the
Brand Loyalty of Starbucks and Excelso coffee shops' customers. Starbucks is the strongest …

Advancements in computing, technology, and their applications to advertising enable
marketers to deliver brand messages tailored to individuals and consumer segments. The …

Purpose This study developed and tested a consumer relations model to determine linkages
among brand identity, reputation and value congruence with positive Word-of-Mouth (WOM) …

Contemporary society demands that every organization operate with a sense of social
responsibility. Many organizations now include corporate social responsibility (CSR) …

This present study's main aimwas to empirical research on the effect of brand identification
and brand trust on brand commitment and brand loyalty at the shopping malls. We …

Due to terrible environmental destructions around the world, more and more people pay
attentions to environmental concern. The concept of “green marketing” has emerged as a …

Medical centers need branding approach to improve their position in patients' minds. This
study was carried out using mixed method. The participants included main experts, hospital …

Purpose The purpose of this study is to explore customer engagement (CE) in Facebook
brand communities. It clusters Facebook brand fans to establish whether an existing …

Purpose Drawing on social identification theory, this research aims to explore an important
mechanism–patients' perceived empathy from a hospital, which is defined as caring …