Brand negativity: a relational perspective on anti-brand community participation
L Dessart, C Veloutsou… - European Journal of …, 2020 - emerald.com
Purpose This paper aims to focus on the phenomena of negative brand relationships and
emotions to evidence how such relationships transpose into the willingness to participate in …
emotions to evidence how such relationships transpose into the willingness to participate in …
“Fight or flight”: coping responses to brand hate
O Bayarassou, I Becheur… - Journal of Product & …, 2020 - emerald.com
Purpose This study aims to investigate the interplay between brand and consumer
personalities in shaping brand hate and its consequences. More specifically, it investigates …
personalities in shaping brand hate and its consequences. More specifically, it investigates …
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?
Limited research has investigated the consequences of brand hate, particularly the
pathways and contingent factors. This study addresses a critical gap by investigating the …
pathways and contingent factors. This study addresses a critical gap by investigating the …
When brands (don't) take my stance: The ambiguous effectiveness of political brand communication
M Jungblut, M Johnen - Communication Research, 2022 - journals.sagepub.com
Brands increasingly take a stance on political issues, whereas consumers increasingly
choose to either support a brand by buying their products (“buycotting”), or turn away from a …
choose to either support a brand by buying their products (“buycotting”), or turn away from a …
Brand avoidance: underlying protocols and a practical scale
Purpose The increased practitioner and academic interest in negative brand phenomena
highlight the need for the development of practical scales to be used for empirical …
highlight the need for the development of practical scales to be used for empirical …
Understanding drivers and barriers affecting tourists' engagement in digitally mediated pro-sustainability boycotts
Despite the growing body of research on consumer activism, little is understood about
tourists' digitally mediated boycott consumption behaviours in relation to pro-sustainability …
tourists' digitally mediated boycott consumption behaviours in relation to pro-sustainability …
Boycott them! No, boycott this! Do choice overload and small‐agent rationalization inhibit the signing of anti‐consumption petitions?
The Internet and social media have increased the number of organizations and individuals
asking consumers to sign petitions against transgressing brands. This raises a question as …
asking consumers to sign petitions against transgressing brands. This raises a question as …
Strong reciprocity in consumer boycotts
Boycotts are among the most frequent forms of consumer expression against unethical or
egregious acts by firms. Most current research explains consumers' decisions to participate …
egregious acts by firms. Most current research explains consumers' decisions to participate …
Brands in the eye of the storm: Navigating political consumerism and boycott calls on social media
V Dalakas, JP Melancon, I Szczytynski - Qualitative Market Research …, 2023 - emerald.com
Purpose Given the division between conservative and liberal ideologies on many issues,
brands navigate social media minefields whenever they take a social or political stance. This …
brands navigate social media minefields whenever they take a social or political stance. This …
Opinion leaders and boycott intentions: Factors influencing consumer behavior in support of Israel Boycott
AA Awaludin, MA Al-Khaidar - Journal of Digital Marketing …, 2023 - journal.walisongo.ac.id
This study aims to identify the factors driving consumers to boycott companies that support
the occupation of Israel, with an emphasis on the role of religiosity and religious values as …
the occupation of Israel, with an emphasis on the role of religiosity and religious values as …