Based on a quantitative content analysis of political actors' Facebook posts (N= 1915), this
study investigates profile-level and post-level drivers of user engagement (comments, likes …

Political satire has been an object of study for communication researchers for more than a
generation. Focused primarily on the political effects of satire exposure on attitudes and …

The third edition of The Dynamics of Political Communication continues its comprehensive
coverage of communication and politics, focusing on problematic issues that bear on the …

Grounded in theoretical principle, Media Effects and Society help students make the
connection between mass media and the impact it has on society as a whole. The text also …

Toward the end of their academic careers, most students are required to demonstrate their
ability to integrate theory and research methodology in their field of study by completing a …

Though fear appeals have largely been the default emotional appeal to motivate prosocial
behaviors, research indicates that other emotionally charged messages, like those using …

Mediation analysis is widely used to test and inform theory and debate about the mechanism
(s) by which causal effects operate, quantitatively operationalized as an indirect effect in a …

With a plethora of news outlets today, audiences have more choices than ever. Yet,
academic and professional understanding of news audiences from a uses and gratifications …

Academic interest in what has been termed “infotainment” has grown considerably since the
term was coined in the 1980s. Today, the burgeoning field of infotainment research has …

This study considers the effects of exposure to political satire versus traditional news on
issue-specific learning and engagement. Using data from an experiment conducted in …