Sponsorship Effectiveness through Brand Recall: A Survey of BGSU Athletics
OS Enamutor - 2024 - search.proquest.com
Brand recall is a significant indicator used to evaluate the effectiveness of sponsorships
because it pertains to individuals' capacity to remember and establish a connection between …
because it pertains to individuals' capacity to remember and establish a connection between …
[图书][B] Understanding sports fan motivation: a study into fan involvement, satisfaction and loyalty
B Maxton - 2019 - search.proquest.com
The constructs of motivation, involvement, satisfaction, and loyalty have been extensively
researched from a marketing perspective and in a sporting context. The purpose of this …
researched from a marketing perspective and in a sporting context. The purpose of this …
[PDF][PDF] How to manage your sports fan's engagement during a season shutdown.: A case study of the Swedish basketball sector and its highest league non-profit clubs.
H Johansson - 2020 - diva-portal.org
Background At the beginning of 2020, there was a global pandemic outburst leading to
social distancing and the Swedish basketball season to be shutdown. The Swedish …
social distancing and the Swedish basketball season to be shutdown. The Swedish …