This essential textbook provides a clear and authoritative introduction to qualitative and
quantitative methods for studying media and communication. Written by two highly …

This literature review study aims at clarifying current knowledge on social media monitoring
from the perspective of organizational communication and public relations. It also …

Purpose–The purpose of this paper is to clarify the aims, monitoring methods and
challenges of social media monitoring from the perspective of international companies …

Social media influencers (SMIs) are increasingly employed by organizations to amplify their
strategic communication efforts. Yet, little is known about the impact an SMI's personal …

Common topics are words or phrases used to develop argument, and commonplaces aid
memory or catalyze frames of understanding. When used in argumentation, each may help …

Public participation in managing natural resources is important but obtaining diverse
perspectives remains challenging. To assess how Twitter, a globally popular and influential …

Introduction Research on the media and the environment/environmental issues since the
1970s has overwhelmingly focused on the news media and their reporting on environmental …

While local governments have emerged as policy leaders on climate change, evidence
indicates that many of the policies enacted do not significantly reduce greenhouse gas …

We address the relative value of three information sources: costly interviews conducted in
the field, newspaper articles that mention the areas in which the interviews took place, and …

This article examines online discourse in 2011 surrounding the proposed Duke Energy and
Progress Energy merger in the Carolinas. It explores how issues pertaining to the merger …