Consumers increasingly post videos in which they review products and experiences,
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …

We study a new class of Markov games,\textit {(multi-player) zero-sum Markov Games} with
{\it Networked separable interactions}(zero-sum NMGs), to model the local interaction …

In this paper, we consider supply chain coordination with a revenue sharing contract (RSC)
and a linear quantity discount contract (LQDC) in a fashion supply chain with demand …

In this paper, we consider discrete opinion dynamics with n possible opinions in social
networks with stubborn agents, where conformists adopt the most common opinions in their …

Originally developed to simulate the evolution of public opinion, opinion dynamics models
have also been successfully applied to market pricing and advertising. However, passive …

This paper uses dynamic optimization to study the optimal advertising of fashion products
over time. For fashion products, brand advertising and exclusivity are important sales …

Opinion dynamics has recently attracted much attention, and there have been a lot of
achievements in this area. This paper first gives an overview of the development of opinion …

Unique large-scale cooperation and fairness norms are essential to human society, but the
emergence of prosocial behaviors is elusive. The fact that heterogeneous social networks …

People often deviate from their individual Nash equilibrium strategy in game experiments
based on the prisoner's dilemma (PD) game and the public goods game (PGG), whereas …

The highly pollution-intensive fashion industry requires manufacturers to do substantial
sustainable practices over time. Concurrently, customers' environmental awareness …