The current study examines the associations between the individual's cultural values about
web-based advertising (IWA), attitudes toward web-based advertising (AWA) and …

Virtual manufacturing technology utilizes computers to simulate the manufacturing process.
Through virtual simulation, manufacturing enterprises can conduct comprehensive testing …

This research explores the impacts of the Turkish dramas on the life style of Pakistani house
wives that to what extent the Turkish dramas are influencing their values and practices. As in …

There is no consensus has been made in the previous literature of cultivation theory
regarding effects of television advertisements on the social and moral behavior of viewers …

Background: The gratification each person seeks through a movie is different. Sometimes a
person would seek information through movies or use them for educational purposes, and …

Digital games are the latest media for advertising in cyberspace and among the fastest-
growing digital media for advertising. In this research, we aimed to investigate the effect of …

Gender-sensitive reporting is a recent issue in the feminist media studies. Especially in the
sphere of crime reporting, it is very necessary to maintain an ethical standard when one …

The year 2020 brought a widespread closure of movie theaters, exacerbating a trend
wherein streaming services gained an increasing importance in movie distribution. This …

This article, examines moderating influence of need for cognition in the context of fear and
economic benefits appeals in saving schemes advertising. This is to address a void in the …

As media serves many important responsibilities for the society such as social economic,
educational, religious, cultural etc. and many people think that media plays a vital role in …