This study examined impulse control during an online shopping festival in China. The
research model integrated the flow theory into a Stimulus-Organism-Response (SOR) …

The creativity of live streaming video can affect consumers' value perception and emotion,
thus stimulating their impulse buying. However, few studies consider the impact of video …

The increasing prevalence of information and communication technology (ICT), particularly
through smartphones, has profoundly shaped individuals' daily schedules, making it an …

This research aims to analyze the impulse buying of Gen Z when using e-wallets in
Indonesia. This type of research is quantitative research using the Partial Least Squares …

Purpose This study aims to investigate the adoption of mobile wallet payment services
among rural Omani millennials, with a focus on social factors, perceived security, trust …

Penelitian bertujuan mengkaji pengaruh mobile banking, internet banking dan e-wallet
terhadap rasio return on asset (ROA) melalui fee-based income dari layanan digital di bank …

The application of virtual reality (VR)/animation-enhanced technologies to various
educational settings has received increasing attention from academics and educators …

Currently, Omnichannel distribution services are experiencing very rapid development
around the world. In the Omnichannel distribution services, each existing sales channel will …

Penelitian ini fokus pada pengaruh daya tarik visual (visual appeal) dan portabilitas
(portability) terhadap perilaku dorongan pembelian impulsif (urge to buy impulsively) dalam …

This study explores the role of perceived customer value and loyalty relationships in mobile
wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and …