Introduction The present paper discusses the findings of a systematic review of EEG
measures in neuromarketing, identifying which EEG measures are the most robust predictor …

Neuromarketing involves the study of brain responses that focuses on understanding how
consumers' brains respond to products and services, and how these responses influence …

Electroencephalography (EEG) is a technique of Electrophysiology used in a wide variety of
scientific studies and applications. Inadequately, many commercial devices that are …

Neuromarketing relies on brain-computer interface technology to understand consumer
preferences for products and services. Marketers spend approximately 400 billion dollars …

Advertising campaigns for marketing and advertisement of different consumer items is a well-
known strategy to boost sales and public awareness. It can lead towards greater profit …

Neuromarketing has received attention as a means to bridge the gap between conventional
marketing studies and research on brain-computer interfaces based on …

Objective: The objective of this study is to investigate the impact of persona-based
neuromarketing on brand identity and consumer attitude in the digital marketplace, with the …

Decision-making is an integral part of an individual's life. Due to the small amount of data in
the art design decision dataset, we increase the amount of data using data augmentation …

The neuroscience field provides extensive knowledge regarding cerebral activity principles.
Therefore, it enables congregating consumer information and anticipating its preferences …

Neuromarketing utilizes neuroscientific techniques to investigate consumer behavior,
providing valuable insights beyond traditional research methods such as questionnaires …