Occupant behavior has a significant impact on building systems' operations and efficiency.
As a result, several innovative approaches have been introduced to quantify the dynamics of …

This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

Our society celebrates failure as a teachable moment. Yet in five studies (total N= 1,674),
failure did the opposite: It undermined learning. Across studies, participants answered …

Consumer choices are often driven by multiple goals (eg, career and family), each of which if
viewed in isolation may appear to suggest conflicting choices. This article examines the …

Over 40 years of research on the effects of goal setting has demonstrated that high goals
can increase performance by motivating people, directing their attention to a target, and …

Goals constitute the focal points around which human behavior is organized. Much of what
people think about, feel, and do revolves around the goals they are trying to meet, or those …

This work examines the process through which thrift versus prestige goals can
nonconsciously affect decisions in a choice task. Drawing upon research on nonconscious …

In reward-based crowdfunding, creators of entrepreneurial projects solicit capital from
potential consumers to reach a funding goal and offer future products/services in return. The …

The self-regulation process often involves breaking an ongoing goal (eg, keeping in shape)
into many individual, constituent subgoals that monitor actual actions (eg, eating healthy …

We introduce and test a theory of how the choices consumers make are influenced by skill-
based habits of use—goal-activated automated behaviors that develop through the repeated …