In the last decade, game-based learning has received growing attention in educational
contexts in general and science education in particular. A recent game trend, which has also …

Background Serious educational games have shown effectiveness in improving various
health outcomes. Previous reviews of health education games have focused on specific …

Encouraging online consumers to perform the voluntary extra-role behaviour, so called
“consumer citizenship behaviour”, is crucial to organizational performance in the modern …

Purpose Drawing on Ducoffe's advertising value model, this study aims to integrate
additional constructs (credibility, fantasy and visual appeal) as important antecedents to the …

Abstract/Description The Game User Experience Satisfaction Scale (GUESS) is a 55-item
tool assessing nine constructs describing video game satisfaction. While the development of …

Purpose This research draws on goal framing theory and gamification affordance to
understand how gamification design encourages users' continuous usage of information …

Virtual reality (VR) headsets like the Oculus Rift, HTC Vive, and PlayStation VR can provide
a unique experience different from traditional computer monitors. Research demonstrates …

Objectives: To build a video game that implementing procedural content generation with a
first-person shooter genre and using the newest gaming hardware technology, ie Virtual …

In the context of human–computer interaction (HCI), understanding user engagement (UE)
while interacting with a product or service can provide valuable information for enhancing …

Purpose Though the videogame literature is thriving, little remains known regarding the
effectiveness of pop-up ads that appear in videogames. Addressing this gap, this study …