Purpose Building on Stimulus-Organism-Response theory, the current study examines the
influence of pickup service quality in buy-online pickup in-store service (BOPIS) on users' …

Purpose Since banks do not sell tangible products, they rely heavily on customer
interactions and retention, which requires service quality, customer satisfaction and …

Omnichannel retailing integrates multiple physical and digital customer touch points to
provide a comprehensive experience to customers. Prior research has employed diverse …

This study systematically reviews literature to explore the Moderated Mediation Model of
Customer Intention in Omnichannel Technology, particularly under the transformative …

Purpose: This study aims at understanding the impacts of three omnichannel attributes
(channel transparency, channel uniformity, channel convenience) and four customer …

BOPS (Buy Online, Pick up in Store) is a popular channel strategy that plays an important
role in promoting the sustainable development of omni-channel retailing. Focusing on …

Perkembangan teknologi telah mengubah industri musik, preferensi konsumsi musik telah
berubah dari pembelian album fisik menjadi mengunduh musik yang dirilis secara digital …

Purpose: This study aims to verify the effects of omnichannel characteristics on pleasure,
resistance and repurchase intention in the omnichannel situation in order to provide the …

Purpose: This study investigates the complex dynamics of consumer behavior in
Vietnamese banking omnichannel environments, focusing on the roles of service …

Objective: The objective of this article is to systematize publications on omnichannel in small
and medium-sized enterprises and identify the themes being addressed in this area …