No behavior sits in a vacuum, and one behavior can greatly affect what happens next. We
propose a conceptual frame within which a broad range of behavioral spillovers can be …

Intelligent systems sense their environment and learn from the actions they implement to
reach specific goals. They are increasingly used to support tourist information search and …

Neuromarketing is an emerging field in which academic and industry research scientists
employ neuroscience techniques to study marketing practices and consumer behavior. The …

Out of all the human senses, touch is the one that is most often unappreciated, and
undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of …

The multichannel marketing literature consistently shows that consumers who use multiple
channels in their purchase journeys are more satisfied, loyal, and can be more profitable …

Most theories of relationship marketing emphasize the role of trust and commitment in
affecting performance outcomes; however, a recent meta-analysis indicates that other …

Touch plays an important, if often underacknowledged, role in our evaluation/appreciation of
many different products. It is unsurprising, therefore, that there has been such a recent …

The aim of this research is to examine whether socio-demographics, implicit and explicit
attitudes towards the environment predict sustainable consumer behaviour, measured using …

Defaults have such powerful and pervasive effects on consumer behavior that they could be
considered “hidden persuaders” in some settings. Ignoring defaults is not a sound option for …

The rise of AI-based chatbots has gradually changed the way consumers shop. Natural
language processing (NLP) technology and artificial intelligence (AI) are likely to accelerate …