The interest in greenwashing has grown in recent decades. However, comprehensive, and
systematic research concentrating on the evolution of this phenomenon, specifically …

This paper addresses the emergence of greenwashing and examines its implications for the
development of green marketing strategies. It starts from the premise that companies face …

To understand how consumers perceive greenwashing, this study examines the impact of
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …

Based on the stimulus-organism-response (SOR) framework, this study investigated the
antecedents of green online purchase intention by focusing on the impact of electronic …

Consumers' interest is accelerating toward environmentally sustainable products, which are
commonly known as green products. Companies use greenwash to attract environmentally …

Plant-based dairy alternative beverage sales have increased in recent years. Plant-based
dairy alternatives often advertise on a platform of sustainability and environmental …

Greenwashing has become an important strategy for firms to cope with the huge pressure
brought by environmental sustainability and win environmental legitimacy. Based on the …

Social media, based on information and communication technologies (ICTs), work as new
channels to exchange information among stakeholders and play role in improving …

Purpose This paper aims to synthesize the corporate social responsibility decoupling
(CSRD) literature, CSRD's causes and consequences and discuss other organizational …

This study examines the issue of greenwashing among corporate high emitters subject to
government scrutiny. To do so, we investigate the relationship between the actual …