Gamification has recently been discovered as an excellent user engagement strategy that
has the potential to improve online education, online brand engagement, and information …

Gamification is a paradigm and process innovation premised on applying game mechanics
to non-game settings with benefits of creative games designs and disruptive effects …

Background Continued use of mHealth apps can achieve better effects in health
management. Gamification is an important factor in promoting users' intention to continue …

Purpose This study isolates the effect of immersion on players' learning in a virtual reality
(VR)-based game about cellular biology by comparing two versions of the game with the …

Purpose The purpose of this study is to explore the impact of gamifying brand storytelling on
user immersion in the brand narrative, a concept referred to as “narrative transportation” …

The boost of mobile devices and internet technologies has led to the development of new
content geared to enhance the learning experience of students while simultaneously …

Life Sciences Education has become increasingly important in today's rapidly changing
world, as it equips students with the knowledge and skills needed to tackle complex global …

Cells are central to the study of biology, yet many learners have difficulties understanding
the abstract yet fundamental foundation of life. Research suggests that students' conceptions …

Much research has sought to provide a flow experience for students in gamified educational
systems to increase motivation and engagement. However, there is still a lack of quantitative …

We developed an analog board game, BioRacer to further student learning in the field of
public health biology and assessed its impact on learning by conducting a mixed method …