Purpose This study aims to investigate the relationships between electronic word of mouth
(eWOM) source credibility, perceived risk and information usefulness and how they …

This study explores the mechanism that contributes to travel intention in the field of virtual
tourism. The overall research method is based on the “Stimulus-Organism-Response” …

In the age of digitalization, travel applications (or travel apps) are indispensable tools for
modern travel activities. During an app's selection and adoption phases, privacy concerns …

Purpose Vloggers (video bloggers) have emerged as a new phenomenon in social media
marketing, especially in the hotel industry, where user-generated reviews can strongly …

Purpose This paper aims to establish and empirically test a theoretical framework to explain
the impacts of health quick response (QR) technology trust and acceptance on responsible …

The intense competition amongst travel apps, regardless of their popularity, has made
repurchase intention a critical financial challenge for travel providers. By combining the …

Objective: This study aims to examine the effectiveness of positive electronic word of mouth
(e-WOM) in influencing the purchase intention of the cosmetic retailer and the role of review …

This study aims to analyze how much influence customer reviews and marketing events
have on customer satisfaction with impulse buying as an intervening variable for e …

The progress of mobile technology has undergone substantial development in recent years,
leading to the emergence of new and creative ideas. This paper investigates the factors …

Given the increasing information overload among users of online review websites,
understanding the manner in which cognitive costs are reduced and efficient information is …