Purpose This study aims to explore the strengths, weaknesses, opportunities and threats
(SWOT) of the Muslim-friendly homestay business in Malaysia to help identify and …

Tourists' visits to rural areas are increasingly experiencing growth; however, there is no
literature available to reveal how the Nepalese community has taken advantage of tourism …

Homestay is an alternative product to mass tourism where tourists are accommodated with
local family allowing the tourist to learn local culture and lifestyle. The changing tourists' …

This study aims to uncover the challenges faced by homestay operators during COVID-19
and the strategies they've employed for resilience. It does so by examining multiple …

Social media has become the most popular marketing tool in the tourism industry. It has
been determined that the advent of social media has allowed tourists from all around the …

Services associated with community based or homestay tourism are revolutionizing the
tourism industry and maneuvers the strategy adopted by the tourism operators. This chapter …

The study sought to analyze the impact of Vernacular Homestay on tourists by evaluating
their perceptions of value and the distinctive attributes of this lodging arrangement. The …

In the picturesque village of Munsiyari, India, nestled in the Himalayan foothills, a group of
local women found a way to turn tourism into a powerful tool for social change. Domestic …

The study compares and contrasts the extent to which two homestay programmes in the
state of Perak, Malaysia, promote and safeguard traditional Malay food (TMF). The first case …

As a part of Malaysia's tourism landscape, the homestay business has gone through various
changes in the dynamic tourism industry. It was initially developed to allow tourists and …