Examining the influence of technological self-efficacy, perceived trust, security, and electronic word of mouth on ICT usage in the education sector
The context of education has changed due to revolutionary developments in the information
communication technology (ICT) industry in the post-COVID era. Innovative learning …
communication technology (ICT) industry in the post-COVID era. Innovative learning …
[PDF][PDF] Effect of Store Environment, Perceived Crowdedness, and Perceived Noisiness on Consumer Buying Behavior Through Brand Attachment
Consumer buying behavior is becoming a key component in marketing where individuals
search, select, use, and dispose off goods to satisfy their needs and wants. In the current …
search, select, use, and dispose off goods to satisfy their needs and wants. In the current …
Consumer-Generated Visual Advertisements in Social Media Brand Communities
HF Lin, PC Lin, B Yeo - International Journal of Communication, 2024 - ijoc.org
Despite the advent of social media, few studies on online brand communities examine how
user-generated content influence community members' perceptions and behaviors toward a …
user-generated content influence community members' perceptions and behaviors toward a …
Power of brand awareness in generating loyalty among youth through reputation, customer engagement and trust
Despite the growing interest in brand awareness for enhancing loyalty among mobile phone
users, there is limited empirical evidences that focuses on contingencies of how brand …
users, there is limited empirical evidences that focuses on contingencies of how brand …
[PDF][PDF] Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining the Mediating Role of Users' Emotions and Brand Awareness
N Hazari, M Akbari, MH Chaijani - New Marketing Research Journal, 2023 - nmrj.ui.ac.ir
In today's competitive world, Instagram is one of the most popular social media used by
many companies and has become a new way to increase engagement and interaction with …
many companies and has become a new way to increase engagement and interaction with …
[PDF][PDF] BRAND EQUITY DRIVERS, BRAND AFFECT, AND BRAND ENGAGEMENT IN THE AUTOMOBILE MARKET OF PAKISTAN
K FARHAT - etd.uum.edu.my
Globally, the automobile industry is under immense competitive pressures with a pressing
need to develop marketing strategies to effectively engage customers and compete in the …
need to develop marketing strategies to effectively engage customers and compete in the …
ANALISIS PERAN ONLINE BRAND COMMUNITY DAN BRAND EXPERIENCE TERHADAP CUSTOMER ENGAGEMENT PADA FOLLOWERS AKUN INSTAGRAM …
TK Wasita, LA Wibowo - Strategic: Jurnal Pendidikan Manajemen … - ejournal.upi.edu
The startup industry in Indonesia is growing, especially on platform that provide product
information in the beauty sector. The number of customers who like beauty products …
information in the beauty sector. The number of customers who like beauty products …
[PDF][PDF] International Journal of Management Research and Emerging Sciences
POFBAIN GENERATING - International Journal, 2020 - researchgate.net
Despite the growing interest in brand awareness for enhancing loyalty among mobile phone
users, there is limited empirical evidences that focuses on contingencies of how brand …
users, there is limited empirical evidences that focuses on contingencies of how brand …
[引用][C] An Assessment of Marketing Factors That Influence Consumer Uptake in the Telecommunication Industry in Kenya
CK Kemama - 2019 - United States International …