This article reviews research on consumer behaviour regarding the price of organic food
published from January 2000 to December 2013, in order to identify the current state of …

Purpose Reference price is a key input in deciding product/service prices by organizations
and has a significant influence on consumer purchase decisions. This study aims to provide …

Drawing on information processing theory and the stimulus–organism–response model, we
developed research hypotheses about consumers' decision-making processes. Specifically …

This study aimed to identify key motives behind organic food purchase intention of older
consumers. We incorporated an under researched motive, self-presentation, a psychological …

In this paper, we develop a structural model of household behavior in an environment where
there is uncertainty about brand attributes and both prices and advertising signal brand …

The research question examined in this paper is whether or not product price can be used
as a proxy to predict how customers' trust will be influenced by different trust-assuring …

This paper considers a retail platform selling a product to consumers and voluntarily
discloses product quality information by using blockchain technology (BCT). Consumers …

Managers and academics often think of price promotions merely as incentives that entice
consumers to accept offers that they might not have considered otherwise. Yet the prospect …

Drawing from the literature on buyers' uncertainty in preference and product knowledge, the
authors suggest and empirically test the proposition that a consumer's reservation price for a …

This paper studies optimal product line design when consumers need to incur costly
deliberation to uncover their valuations for quality. To induce deliberation, a firm must …