An overview of cruise tourism research through comparison of cruise studies published in English and Chinese
The concept of cruise tourism should be examined given the rapid growth of this segment of
travel worldwide. Rapid increases in cruise tourists and port construction have been …
travel worldwide. Rapid increases in cruise tourists and port construction have been …
The effects of parasocial interaction, authenticity, and self‐congruity on the formation of consumer trust in online travel agencies
This study uses the theories of parasocial interaction, perceived authenticity, and self‐
congruity to analyze the antecedents of source credibility and to confirm the positive effects …
congruity to analyze the antecedents of source credibility and to confirm the positive effects …
Destination image and tourist loyalty: A meta-analysis
Extant literature is inconclusive on the linkage between destination image and tourist loyalty,
due to the multi-dimensional nature of the two concepts. The present study attempts to draw …
due to the multi-dimensional nature of the two concepts. The present study attempts to draw …
Self-congruity theory in consumer behavior: A little history
MJ Sirgy - Journal of Global Scholars of Marketing Science, 2018 - Taylor & Francis
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The impact of self-congruity and evaluation of the place on WOM: Perspectives of tourism destination residents
Residents' voluntary word-of-mouth (WOM), especially positive WOM, is scarcely
investigated. Since different human–place relationship factors influence residents' WOM …
investigated. Since different human–place relationship factors influence residents' WOM …
Moderators of the self-congruity effect on consumer decision-making: A meta-analysis
Value-expressive brands' success stem largely from self-congruity between their brand
personalities and targeted consumers' self-concepts (Aaker, 1997). Over 100 conceptual …
personalities and targeted consumers' self-concepts (Aaker, 1997). Over 100 conceptual …
Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
M Kolańska‐Stronka, B Singh - International Journal of …, 2024 - Wiley Online Library
The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …
research on its effect on consumer behaviour is still evolving, ensuing the literature …
Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination: the moderating role of visit frequency
Purpose This study aims to examine the direct and indirect relationship between self-
congruity and destination brand loyalty (DBL) based on the conceptual linkages of cognition …
congruity and destination brand loyalty (DBL) based on the conceptual linkages of cognition …
Understanding potential and repeat visitors' travel intentions: the roles of travel motivations, destination image, and visitor image congruity
Understanding relations between travel motivations and intentions is important, yet these
relations may be complicated by the existence of destination-related factors, such as …
relations may be complicated by the existence of destination-related factors, such as …
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand
experience and brand attachment | Emerald Insight Books and journals Case studies Expert …
experience and brand attachment | Emerald Insight Books and journals Case studies Expert …