How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design
Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
Social media in marketing: A review and analysis of the existing literature
AA Alalwan, NP Rana, YK Dwivedi… - Telematics and informatics, 2017 - Elsevier
People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …
media platforms. By the same token, businesses start looking at such technologies as …
[HTML][HTML] Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
S Modgil, YK Dwivedi, NP Rana, S Gupta… - … Forecasting and Social …, 2022 - Elsevier
Covid-19 has challenged many businesses to orient themselves towards digital solutions for
their survival. Due to the rising digital wave during Covid-19, there has been a plethora of …
their survival. Due to the rising digital wave during Covid-19, there has been a plethora of …
The role of meta-UTAUT factors, perceived anthropomorphism, perceived intelligence, and social self-efficacy in chatbot-based services?
The growing usage of chatbots in the service industry indicates the ongoing transformation
occurring in this sector. However, minimal research has (i) investigated the important …
occurring in this sector. However, minimal research has (i) investigated the important …
How live streaming influences purchase intentions in social commerce: An IT affordance perspective
As a new form of social commerce, live streaming shopping is becoming increasingly
popular among Chinese consumers, which has aroused great interest among practitioners …
popular among Chinese consumers, which has aroused great interest among practitioners …
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
P Kowalczuk, C Siepmann, J Adler - Journal of Business Research, 2021 - Elsevier
This study explores the relative advantage of augmented reality (AR) over web-based
product presentations. We develop a consumer response model and compare consumers' …
product presentations. We develop a consumer response model and compare consumers' …
Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse
AA Alalwan - International Journal of Information Management, 2020 - Elsevier
Mobile food ordering apps (MFOAs) have been widely considered in the restaurant sector as
innovative channels to reach customers and provide them with high-quality services …
innovative channels to reach customers and provide them with high-quality services …
Virtual agents and flow experience: An empirical examination of AI-powered chatbots
The aspects that could shape customers' virtual experiences with chatbot applications are
poorly understood. Therefore, this study aims to empirically examine the main factors that …
poorly understood. Therefore, this study aims to empirically examine the main factors that …
Digital sensory marketing: Integrating new technologies into multisensory online experience
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
Social media marketing: Comparative effect of advertisement sources
This study was conducted to conceptualise advertising value and consumer attitudes
towards advertisements. The research was developed to reveal the effect of the source of …
towards advertisements. The research was developed to reveal the effect of the source of …